Innovation Floor is a company established by Ibrahim Al Obaidli after he recognized the value that his technical expertise in enterprise-based software and technology solutions could provide to public and private sector companies. Innovation Floor works in several major avenues, including: the design and development of android software; the design of 2D and 3D electronic games; the application of these games on smart devices and augmented reality devices; and the design of simulations to help with emergency and crisis response. Its core, however, is to develop robotic software in collaboration with its global partners and to focus on the development of IT solutions in the Arabic language. Innovation Floor is committed to the development of knowledge in the field of artificial intelligence and received the support it needed to grow through Hamdan Innovation Incubator (HI2).