Ali Tahlak launched (Falcon Coffee Roasters) in May, which is located in the Nad Al Hammar area in Dubai. He succeeded in providing 12 coffee products of various types and flavors and distinctive standards packaging services. In addition to accessories and equipment for preparing coffee and heating tools. It also provides consumers with home and café delivery services, including all emirates, and he intends to expand in the Gulf countries in the future.

Dubai SME supported Ali by issuing a trade license with a subsidized annual cost, and helped him develop his skills by getting training courses in the field of entrepreneurship. He also got the database of suppliers in the field of coffee to collaborate in addition to number of banks that exempt the monthly fees while dealing with them.